Issue
Gear that stays alive
Put CueArrs on the shirts, aprons, hats, lanyards and print ye already produce. Every mark is issued under yer account and stays under yer command — not the wearer's.
Put a CueArr on the shirts, aprons, badges and gear yer campaigns already print — then re-point every last one whenever ye please. Change a thousand destinations at once, set a voyage months ahead, and run real-world games off the same mark. The print run stops bein' the end of the campaign.
Every CueArr ye issue stays yours to command — long after the cargo has shipped.
Put CueArrs on the shirts, aprons, hats, lanyards and print ye already produce. Every mark is issued under yer account and stays under yer command — not the wearer's.
Haul up a spreadsheet or filter a campaign and send every mark somewhere new. See exactly what will change before it happens, and undo it when the brief shifts at five bells on a Friday.
Set destinations to change on a date, in the right local time. Every campaign carries a named safe harbour, so when the voyage ends the goods out in the field land somewhere sensible instead of nowhere.
Turn a giveaway into an activation. Scavenger hunts across a venue, tag between wearers, hunts that run the length of a city — all keyed to the marks ye already put on the gear.
The platform cares not whether the accounts beneath ye are clients or yer own ports. Everything below comes either way.
Add each client, run their campaigns under yer account, and hand them a look-but-don't-touch login so they can watch the numbers without demandin' a deck off ye.
Same ship, one deck renamed. Where an agency has clients, ye have stores, branches, venues or regions — each with its own marks, its own destinations and its own numbers.
Not one shared mark per store — one per garment. The same artwork on all ninety thousand of them; what differs is the address behind each. That uniqueness is what makes everythin' below possible.
A customer in the garden department scans a hand's shirt and gets that store's seasonal guide — local stock, this week's clinic, the aisle they actually need.
The wearer changes nothin'. Marketing groups the marks by store and region, then re-points a region — or the whole fleet — in one scheduled change. In March they point at plantin' guides; in October, at leaf blowers.
Because no two shirts be alike, a game can tell one wearer from another. Name a single hand the day's quarry and let customers sweep the floor for the one shirt that scores. Same garments, no new print, and head office picks the quarry.
Many hands from the keel up, with the controls ye need when a mistake is printed on ten thousand garments.
Account managers see only their clients or regions. Editors can change destinations but not publish. Analysts get the numbers and nothin' else.
Every bulk change shows exactly what it will do before it does it — and stays reversible after. Ten thousand marks is an ordinary Tuesday, not a leap of faith.
A full log of every re-point, schedule and publish, per hand. When someone asks what happened on Friday, the answer takes ten seconds.
Scans over time, per campaign, per port, per mark. Exportable, and open to yer client as a read-only login if ye'd rather they helped themselves.
Scans are inspected before anyone lands. No rogue redirects on goods carryin' yer client's colours — a hijacked mark is not a risk worth runnin'.
Run scans through yer own domain, or yer client's, so the address beneath the mark flies the right colours. Available as an add-on.
Any vendor can sell ye a QR code that changes. Not one of them has a game platform with players already in it.
Hide waypoints behind marks on gear, posters and fixtures. Players scan to claim a find and climb a leaderboard ye control.
Scan another soul's shirt to tag them. Turns a giveaway crowd into a crew, and turns gear into a reason to hail a stranger.
Branded, invite-only or geo-fenced instances — yer activation, not a public free-for-all, but sailin' on a platform that already has players.
Games start and end with the voyage. Openin' weekend, a festival, a season — set it once and let it close itself.
Agencies pay by client. Brands pay by port. Nobody pays by seat — takin' on another hand should never cost ye coin.
Pay by the year and two months come free. Overage is billed rather than cut off — a campaign sailin' well should never run aground. Past 100 clients, Enterprise is priced to the roster. All prices in Canadian dollars.
The fastest way to see whether this suits ye is to run one. Tell us about a campaign ye have comin' — a launch, a season, an event — and we'll show ye what it looks like with CueArrs on the gear.