Issue
Gear that stays alive
Put CueArrs on the shirts, aprons, hats, lanyards and print ye already produce. Every mark is issued under yer account and stays under yer command — not the wearer's.
Put a CueArr on the shirts, aprons, badges and gear yer campaigns already print — then re-point every last one whenever ye please. Change a thousand destinations at once, set a voyage months ahead, and run real-world games off the same mark. The print run stops bein' the end of the campaign.
Every CueArr ye issue stays yours to command — long after the cargo has shipped.
Put CueArrs on the shirts, aprons, hats, lanyards and print ye already produce. Every mark is issued under yer account and stays under yer command — not the wearer's.
Haul up a spreadsheet or filter a campaign and send every mark somewhere new. See exactly what will change before it happens, and undo it when the brief shifts at five bells on a Friday.
Set destinations to change on a date, in the right local time. Every campaign carries a named safe harbour, so when the voyage ends the goods out in the field land somewhere sensible instead of nowhere.
Turn a giveaway into an activation. Scavenger hunts across a venue, tag between wearers, hunts that run the length of a city — all keyed to the marks ye already put on the gear.
The platform cares not whether the accounts beneath ye are clients or yer own ports. Everything below comes either way.
Add each client, run their campaigns under yer account, and hand them a look-but-don't-touch login so they can watch the numbers without demandin' a deck off ye.
Same ship, one deck renamed. Where an agency has clients, ye have stores, branches, venues or regions — each with its own marks, its own destinations and its own numbers.
Every hand's shirt carries the CueArr for the store they work in. Same artwork on every garment; the destination is what differs.
A customer in the garden department scans a shirt and lands on that store's seasonal guide — local stock, this week's clinic, the aisle they actually need.
In March every store points at plantin' guides. In October the same shirts point at leaf blowers. One bulk change, set ahead, applied by region.
Run a scavenger hunt across the departments for openin' weekend. Same marks, no new print, and the traffic shows up in the ledger.
Many hands from the keel up, with the controls ye need when a mistake is printed on ten thousand garments.
Account managers see only their clients or regions. Editors can change destinations but not publish. Analysts get the numbers and nothin' else.
Every bulk change shows exactly what it will do before it does it — and stays reversible after. Ten thousand marks is an ordinary Tuesday, not a leap of faith.
A full log of every re-point, schedule and publish, per hand. When someone asks what happened on Friday, the answer takes ten seconds.
Scans over time, per campaign, per port, per mark. Exportable, and open to yer client as a read-only login if ye'd rather they helped themselves.
Scans are inspected before anyone lands. No rogue redirects on goods carryin' yer client's colours — a hijacked mark is not a risk worth runnin'.
Run scans through yer own domain, or yer client's, so the address beneath the mark flies the right colours. Available as an add-on.
Any vendor can sell ye a QR code that changes. Not one of them has a game platform with players already in it.
Hide waypoints behind marks on gear, posters and fixtures. Players scan to claim a find and climb a leaderboard ye control.
Scan another soul's shirt to tag them. Turns a giveaway crowd into a crew, and turns gear into a reason to hail a stranger.
Branded, invite-only or geo-fenced instances — yer activation, not a public free-for-all, but sailin' on a platform that already has players.
Games start and end with the voyage. Openin' weekend, a festival, a season — set it once and let it close itself.
Agencies pay by client. Brands pay by port. Nobody pays by seat — takin' on another hand should never cost ye coin.
Annual billing takes two months off. Overage is charged rather than cut off — a campaign doing well should never stop working.
The fastest way to see whether this fits is to run one. Tell us about a campaign you have coming up — a launch, a season, an event — and we will show you what it looks like with CueArrs on the merch.