CueArr
CueArr
For Crews & Colours
The Privateer's Guide

Sell it.
Don't just sail it.

CueArr is priced by client, not by seat nor by scan — so the arithmetic is plain. Ye pay once for the ship and bill each client separate. This is what sits in the middle: what ye pay, what ye charge, and what stays on yer side of the ledger.

Chapter I · The Arithmetic

Yer cost per client
is the whole story.

Every tier carries a number of clients. Divide one by the other and ye have yer floor. Everything ye charge above it is yours to keep.

Yer tier Ye pay Clients included Yer cost per client
Deckhand $299 / mo 3 ~$100
Navigator $599 / mo 10 ~$60
Quartermaster $999 / mo 25 ~$40
Captain $2,999+ / mo 50+ ~$60

Against a $499 entry package, that be a gross margin of 80% on Deckhand and 92% on Quartermaster — before a single project fee.

Chapter II · The Rate Card

What to charge
yer clients.

Suggested monthly retainers, in Canadian dollars. Take them as a startin' point rather than a price list — ye know yer waters and we do not.

CueArr Launch
Small business, one simple campaign
$499 / mo

One workspace, a handful of marks, destinations ye change when they ask. The package that turns a one-off merch order into a monthly line item.

CueArr Managed
An active brand runnin' campaigns
$999 / mo

Scheduled voyages, seasonal re-points and a monthly ledger. Ye run the calendar rather than wait on requests.

CueArr Growth
Many ports, or frequent campaigns
$1,499 – $1,999 / mo

Per-port destinations, regional roll-ups, and enough change in the wind that the client would never attempt it themselves.

CueArr Experience
Large brand, events, complex activations
$2,500 – $5,000+ / mo

Arena games, event activations and campaign-scale operations. Priced as a voyage, not as a tool.

Chapter III · The Deliverable

What they be
actually buyin'.

A retainer needs somethin' in it. These four are what a crew delivers on top of the platform — and why the client keeps payin'.

Register

Marks under management

Issuin', labellin' and keepin' the register straight, so nobody on the client side has to recall which shirt points where.

Changes

The re-points themselves

Seasonal, scheduled, or same-day when the brief shifts. This be the work, and it be the part they cannot do at four bells on a Friday.

Reporting

The monthly read

Scans over time, per mark, per port — handed over as their ledger, not a screenshot of yours.

Accountability

Somebody to hail

The true reason it be a retainer. When a mark points somewhere wrong at the worst possible hour, they hail ye, and it be fixed in a minute.

Chapter IV · Beyond The Retainer

The retainer
is only the floor.

Recurring coin keeps the lanterns lit. Project work is where a good year comes from.

The Arena activation is the richest line on the card and the hardest thing on it to copy. Any vendor can sell a mark that changes. Not one of them has a game platform with players already in it.

Worked example · A ten-client roster

$7,188 in. $113,880 out.

The ship

Navigator — $599 a month, ten client quarters. $7,188 for the year, and that be yer entire platform cost.

The roster

Four clients on Launch, four on Managed, two on Growth. $9,490 a month across ten accounts.

The margin

$106,692 a year, near enough 94% — before a single setup fee, merch markup or activation.

The upside

Add two Arena activations at $12,000 apiece and the year looks a different beast entirely.

Chapter V · Know Yer Waters

Who this
works for.

This sells well into some crews and poorly into others. Better to know which ye are before ye build a pitch around it.

Fair winds

Ye already touch the physical

  • Experiential, activation or event work — ye already buy odd technology
  • Ye already produce branded gear, so the channel exists
  • Retained clients rather than one-off projects — recurring for them is recurring for ye
  • Ten to a hundred hands: coin to spend, small enough to decide this quarter
Rough seas

Nothin' to put a mark on

  • Purely digital or performance shops — no physical goods, so there be no wedge
  • Very large holdin'-company agencies: procurement, security review and a data agreement before any pilot
  • Anyone whose clients never print a thing. The gear is the channel; without it there be no product
The Articles

How to come aboard.

1 Take a tier

Start on Deckhand or Navigator. A single client on Launch covers Deckhand outright, with coin left over.

2 Run one campaign

Pick a client with a merch order already in the calendar. Nothin' new need be printed for the first one.

3 Put it on the rate card

Once it has sailed once it stops bein' an experiment and becomes a line ye quote by default.

Bring us yer roster.

Tell us how many clients ye run and what they print. We'll tell ye which tier fits, what it costs, and what ye can fairly charge for it — no deck required.